We caught up with one of SA’s finest Wedding Gown Designers BLACKEYED SUSAN.
South Africa’s famous Blackeyed Susan Clothing is known for their elegant, figure-flattering, fashion-forward and unique garments.
This dynamic mother and daughter duo have operated since 2009, and all their Bridal and Eventwear is handcrafted right here in Cape Town, South Africa.
We caught up with the dynamic mother and daughter duo, Helena & Melissa Roos, on what makes Blackeyed Susan so remarkably successful.
WHAT GETS YOU UP IN THE MORNING?
My alarm clock… haha But seriously, every new day brings new people, new dress orders and new excited brides/ bridesmaids/ mothers of the bride who are looking for the perfect dress for their very special day.
TELL US A LITTLE BIT MORE ABOUT YOUR UNIQUE DESIGN STYLE? HOW DO YOU BALANCE TRADITIONAL TECHNIQUES WITH CONTEMPORARY STYLING?
Our design ethos and principle that we live by is “The Beauty of Simplicity” Our dresses are made to compliment a women’s body, the carefree, unique and modern bride is a Blackeyed Susan Bride through and through.
WHAT DO YOU THINK ARE THE MOST IMPORTANT THINGS A BRIDE SHOULD CONSIDER WHEN THEY ARE CHOOSING THEIR GOWN?
I think pinterest is a great place to receive inspiration, but I don’t think a bride should set her heart on a specific dress she finds on pinterest or in a magazine. It may look amazing on the model but it may not suit your body type, be open to trying on different styles and even styles that you wouldn’t have dreamed of trying on – you might just find the perfect dress in the unexpected.
DO YOU HAVE A FAVOURITE MOMENT IN THE PROCESS?
Our Favourite part of the process is 2 fold, seeing the final product and receiving photos of the beautiful #realblackeyedsusies and #realblackeyedsusanbrides on their special day!
IS THERE A STYLE THAT IS FLATTERING FOR EVERYONE?
Hmm that’s a tough one, we have an A-line dress with a low back that every woman who tries it on seems to fall in love with, but at the end of the day even if we think a dress looks amazing on a woman she needs to feel happy, confident and comfortable in her final choice.
HOW DO YOU STAY INSPIRED AND MOTIVATED SEASON AFTER SEASON?
Fabric! It must be the most exciting part of the design process.
WHAT DOES THE 2018 BRIDE LOOK LIKE TO YOU?
Blackeyed Susan Brides are Timeless and Classic. Our Bridal collections have always been about the beauty of simplicity and the modern bride. We love creating dresses for unique, free-spirited, free-thinking, contemporary Brides.